COMMUNICATION

How can we build alliances between virtual communication and the in-person experience to connect and engage in dialogue with audiences and turn museums into places we want to inhabit, where we feel at home?

In light of scientific studies warning about the harmful effects of social media addiction and excessive use of mobile devices, particularly among children and young people, should museums position themselves as places for digital disconnection, allowing us to recover a slower pace?

Traditionally, museums have been places for disseminating knowledge. What role can communication play in turning the museum into an experiential space?

How can artificial intelligence help museums with communication while ensuring that its use is ethical and democratic?

We know that AI and digital communication require a great deal of energy, with high consumption of water and electricity, yet we continue to think that avoiding paper and opting for digital communication makes us more sustainable. How can we communicate and be sustainable at the same time?

How can a museum build a coherent and engaging narrative in an environment where audiences consume content through multiple channels and media?

What successful examples of museum communication can serve as inspiration?

What are three key ideas about what communication in the museum of the future should be like?